MB&F founder Maximilian Büsser has always created other-worldly timekeeping machines, but for a while now, he’s also been playing with a side project. His idea was to create a more accessible machine, under another label, but always with the crazy MB&F touch. The result is the M.A.D.1.
The M.A.D.1's fully visible triple-blade, titanium, and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 821A, that has been flipped upside-down in a nod to MB&F's HM3 and HM8. Time is displayed laterally, thanks to revolving hour and minute cylinders, engraved and enhanced with Super-LumiNova.