Violet! This magnificent shade is located at the far end of the visible color spectrum perceptible to the human eye. Anything beyond violet is outside the field of color. Violet is the ultimate hue. That of the fighters, the outsiders, the crazies. Heroes or villains? It doesn't matter. If you need to make yourself heard, do it in violet!
Martin Frei talks about the color that is so special to him: "I like the fact that a color is much more than what we can perceive. The color spectrum visible to our eyes ranges from red to violet. Beyond that shade, color turns into a waveform that our eyes can no longer detect, ultraviolet. I am fascinated by the idea of creating a watch that celebrates this boundary, this tipping point, this transition from perceptible to imperceptible. The UR-100V UltraViolet is about this exploration of the limits. Our UltraViolet conveys something mystical, it's a hue that sits on the border of a dimension we call color."
Fitted with a rubber strap, the UR-100V UltraViolet picks up the codes of the 100 family. On the UR-100V, the satellite hours and minutes display is complemented by new information. Once the 60th minute has been reached, the minutes hand vanishes and reappears as a kilometer counter. It illustrates the 555 kilometers traveled every 20 minutes by every inhabitant of Planet Earth. This is, in fact, the average speed of rotation of the Earth calculated at the Equator (rotational distance). Appearing exactly opposite is the Earth's revolution around the sun (orbital distance), i.e. 35,740 kilometers per 20 minutes.
Felix Baumgartner, a master watchmaker and co-founder of Urwerk says: "This creation was inspired by a gift from my father, Geri Baumgartner, a renowned restorer of antique clocks. It is a clock made by Gustave Sandoz for the 1893 World Exhibition and its particularity lies in the fact that instead of showing the hours, it indicates the rotational distance travelled by the Earth at the Equator.”
