After the black of carbon and the muted grey of raw titanium, Urwerk continues to explore these ‘cold’ colors that come to life under the light and enlighten the informed eye. More than just work on color, the new UR-100V Magic T is about research into nuances, reflections, and chromatic subtleties. It features a luminous and intense metallic grey, now delicately nestled on the wrist. From case to bracelet, this UR-100V Magic T is all about titanium and pure magic.
Like a blank page, the UR-100V lends itself to all its creators’ desires and fanciful touches. “The look of this 100 collection offers scope for endless interpretations,” explains Urwerk’s artistic director and co-founder Martin Frei. “We have created a watch that assumes the role of our ‘classic.’ A versatile timepiece that changes mood and appearance over time. And even though I am one of its creators, I perpetually discover and rediscover it in its different variations, always with the same impatience and the same pleasure.”
“This UR-100V Magic T fully deserves its nickname, evoking the magic of titanium. This material lends itself beautifully to the finest finishes. We have loved and admired raw titanium, and now we have it gleaming in full brilliance, thanks to light, refined shot-blasting. All the beauty of the metal is there. We also worked on the legibility of our timepiece, adding complexity to the dial that is now broken down into several elements to give it more structure. Try to distinguish between the many different levels of this 3D creation, and you will discover that everything has been thought through right the way down to the smallest details, pushing the limits of perceptibility,” says Felix Baumgartner, master watchmaker and co-founder of Urwerk.
